Strategy Sells: How to
Communicate Your Value
Through Marketing

Communicating your value to prospects, clients and leadership involves more than moxie! It includes understanding your money personality, adopting a success mindset, and developing a plan for how to clearly and confidently talk about your services. If you don’t have a strategy, then you will waste precious time marketing and networking in the wrong places. 

In today’s episode, I talk to Susan Gold, the founding partner of Susan Gold Coaching, about the role of strategic marketing in communicating your value and closing more sales. Susan is a sought-after leader and strategist whose background includes over four decades of successfully creating clear marketing strategies to grow each client’s bottom line. Leveraging her Ideal Client Methodology™, this data-driven process is the secret sauce that results in practical, effective marketing action plans. 

Listen to this podcast and discover: 

• The biggest mistake people make when marketing their value  
• The high cost of networking in the “wrong rooms” 
• The relationship between strategic marketing and profitability
• Why advisors should invest in a marketing consultant 
• Tips for being more strategic and more clearly sharing your true value

Want to connect with Susan? Here’s how:

• Susan’s LinkedIn
• Susan Gold Coaching website

Take advantage of Susan’s special offer:

• Download, “4 Must-Do Actions to Attract your Ideal Clients“
• LinkedIn Post on Golden Nuggets